Category: Design leadership
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Building Resilient, Motivated, and High-Performing Design Teams

Over the past few years, I’ve led teams through significant organisational change, including moments of rapid transition and uncertainty. Those experiences sharpened my perspective on leadership: sustaining motivation and morale matters just as much as craft excellence. This case study captures the strategies and principles I applied to strengthen a design team during a period…
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Protected: Vision + Impact

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Protected: Part 1: Simplifying Account Management Complexity

There is no excerpt because this is a protected post.
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Protected: Part 2: Delivering Account Management Outcomes
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Building Alignment and Velocity: Redesigning SDLC

How I led a cross-functional initiative to align product, design, and engineering through a redesigned software development lifecycle.
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Proactive Design Leadership: Delivering the Learning Paths Initiative

My role as design lead was to create clarity to define a vision, align stakeholders, and lead a user-centred strategy that would allow the team to move quickly and confidently from uncertainty to launch.
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Design leadership case study: UXtomorrow, connecting and inspiring the design community

UXtomorrow is a design community initiative that originated from a series of meetups organized by Mary O’Gorman and Marie Hedigan in Dublin. UXtomorrow aimed to create a platform for designers to connect and contribute to the local design community. This case study explores the evolution of UXtomorrow…
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Transforming product experience and team growth in media

This case study showcases my experience as a design leader in a demanding product environment. Joining a team with low morale, a lack of clear vision, and legacy product issues, I aimed to leverage my design and leadership skills to guide the product, foster collaboration, motivate the team, connect with users, and improve cross-departmental cooperation.
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Teaching UX and Design
Introduction Before leading design teams, I spent several years teaching UX design to students and early-career professionals. One of the most rewarding experiences was helping new designers build confidence in sketching, a simple but transformative skill that shifts focus from perfection to exploration. What began as a classroom exercise became a lifelong perspective on how…