Category: Design leadership

  • Building Resilient, Motivated, and High-Performing Design Teams

    Building Resilient, Motivated, and High-Performing Design Teams

    Over the past few years, I’ve led teams through significant organisational change, including moments of rapid transition and uncertainty. Those experiences sharpened my perspective on leadership: sustaining motivation and morale matters just as much as craft excellence. This case study captures the strategies and principles I applied to strengthen a design team during a period…


  • Protected: Vision + Impact

    Protected: Vision + Impact

    There is no excerpt because this is a protected post.


  • Protected: Part 1: Simplifying Account Management Complexity

    Protected: Part 1: Simplifying Account Management Complexity

    There is no excerpt because this is a protected post.


  • Protected: Part 2: Delivering Account Management Outcomes

    There is no excerpt because this is a protected post.


  • Building Alignment and Velocity: Redesigning SDLC

    Building Alignment and Velocity: Redesigning SDLC

    How I led a cross-functional initiative to align product, design, and engineering through a redesigned software development lifecycle.


  • Proactive Design Leadership: Delivering the Learning Paths Initiative

    Proactive Design Leadership: Delivering the Learning Paths Initiative

    My role as design lead was to create clarity to define a vision, align stakeholders, and lead a user-centred strategy that would allow the team to move quickly and confidently from uncertainty to launch.


  • Design leadership case study: UXtomorrow, connecting and inspiring the design community

    Design leadership case study: UXtomorrow, connecting and inspiring the design community

    UXtomorrow is a design community initiative that originated from a series of meetups organized by Mary O’Gorman and Marie Hedigan in Dublin. UXtomorrow aimed to create a platform for designers to connect and contribute to the local design community. This case study explores the evolution of UXtomorrow…


  • Transforming product experience and team growth in media

    Transforming product experience and team growth in media

    This case study showcases my experience as a design leader in a demanding product environment. Joining a team with low morale, a lack of clear vision, and legacy product issues, I aimed to leverage my design and leadership skills to guide the product, foster collaboration, motivate the team, connect with users, and improve cross-departmental cooperation.


  • Teaching UX and Design

    Introduction Before leading design teams, I spent several years teaching UX design to students and early-career professionals. One of the most rewarding experiences was helping new designers build confidence in sketching, a simple but transformative skill that shifts focus from perfection to exploration. What began as a classroom exercise became a lifelong perspective on how…