Category: Design leadership
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Building Resilient, Motivated, and High-Performing Design Teams
Over the past few years, I’ve led teams through significant organisational change, including moments of rapid transition and uncertainty. Those experiences sharpened my perspective on leadership: sustaining motivation and morale matters just as much as craft excellence. This case study captures the strategies and principles I applied to strengthen a design team during a period…
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Vision + Impact
My UX strategy leading to improved discovery and onboarding experience.
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Part 1: Simplifying Account Management Complexity
When I stepped into this space, the team was navigating one of its most challenging transitions, a period marked by shifting priorities, low clarity on direction and a junior PM and Designer that were overwhelmed by the ask. I helped put structure in place to clarify strategy, drive alignment, and ensure the work delivered meaningful…
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Part 2: Delivering Account Management Outcomes
Introduction Building on the foundation established in Part 1: Simplifying Account Management Complexity, this next phase focused on translating strategic clarity into measurable, customer-facing improvements.Our Enterprise customers valued the flexibility of the account-management experience, but as adoption grew, so did complexity. Admins needed greater control, clearer hierarchy, and more efficient tools. My goal as design…
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Building Alignment and Velocity: Redesigning SDLC
How I led a cross-functional initiative to align product, design, and engineering through a redesigned software development lifecycle.
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Proactive Design Leadership: Delivering the Learning Paths Initiative
My role as design lead was to create clarity to define a vision, align stakeholders, and lead a user-centred strategy that would allow the team to move quickly and confidently from uncertainty to launch.
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UX leadership case study: UXtomorrow, connecting and inspiring the design community
UXtomorrow is a design community initiative that originated from a series of meetups organized by Mary O’Gorman and Marie Hedigan in Dublin. UXtomorrow aimed to create a platform for designers to connect and contribute to the local design community. This case study explores the evolution of UXtomorrow…
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Transforming product experience and team growth in media
This case study showcases my experience as a design leader in a demanding product environment. Joining a team with low morale, a lack of clear vision, and legacy product issues, I aimed to leverage my design and leadership skills to guide the product, foster collaboration, motivate the team, connect with users, and improve cross-departmental cooperation.