I’m a UX leader, designer and system thinker.
Welcome to my thoughts on design, leadership, and growth. Here I share ideas and lessons from years of leading UX and product design teams.
My Design Leadership Approach
Proactive Partnership
Partner with product, engineering, and business leaders to frame opportunities, influence big bets, and understand financial and market opportunities.
Deep customer understanding
Embed empathy and have solid understanding of JTBD, using the right methodologies to ensure we’re solving right problems and learning from failures.
Vision Alignment
Translate strategy into compelling narratives, foster alignment across disciplines, and connect day-to-day work back to the bigger picture.
“You’re trying to design for the future, and the way to do that is to get people from different disciplines working together to figure it out.”
David Kelley (Founder of IDEO)
Influencing Team Culture
Culture & Resilience
Empower designers through clarity and trust and also build an adaptive team.
Planning, critiques, retros, self evaluation, creative thinking opportunities
Coaching & Future Practice
Equip teams with skills and tools to grow & have impact.
Learning opportunities, storytelling, pair design, new AI tools, craft and power skills, career framework
Stakeholder Partnership
Ensure collaborative and transparent communication.
Kick-off sessions, documentation, goal alignment, public communication